Post by Aaron Rivera on Jul 13, 2007 4:51:48 GMT -5
Good day,
I am about to start a banner advertising campaign via ad networks.
Is there anything I can do to reduce my exposure to fraud? Here's the list of things I have already done:
1. Geo targeting
2. Frequency cap: One unique per day
3. Even delivery over 30 days
4. 24 hour out-clause
Any other things I can do?
How do I make sure that the Ad network actually comply to my insertion order? (aka. the items above)
Also, is there a way I can use my own 3rd party tracking? Instead of just relying on the Ad network's traffic report?
Any advice is appreciated. Many thanks.
www.newthoughtclassics.com/
I am about to start a banner advertising campaign via ad networks.
Is there anything I can do to reduce my exposure to fraud? Here's the list of things I have already done:
1. Geo targeting
2. Frequency cap: One unique per day
3. Even delivery over 30 days
4. 24 hour out-clause
Any other things I can do?
How do I make sure that the Ad network actually comply to my insertion order? (aka. the items above)
Also, is there a way I can use my own 3rd party tracking? Instead of just relying on the Ad network's traffic report?
Any advice is appreciated. Many thanks.
www.newthoughtclassics.com/