Post by Aaron Rivera on Jul 12, 2007 16:22:43 GMT -5
Using Freshness to Optimize for MSN
Depending on what part of the world you're trying to reach, it's well worth it to optimize for MSN. So what does Microsoft's search engine like? Keep reading to find out.
If there is anything that will make the SERPs of MSN different from that of Google, Yahoo! and other search engines, it is its bias towards frequently updated web pages. This bias is fortunately a positive bias, and on its search engine help page, they actually indicate that pages which are frequently updated will receive higher rankings than sites that do not update regularly. Check out search.msn.com/docs/siteowner.aspx?
t=SEARCH_WEBMASTER_REF_GuidelinesforOptimizingSite.htm for its official recommendations concerning general MSN optimization.
So here is the lowdown on MSN optimization, but the freshness has to key in with other things that MSN considers important. First we will look at "defining freshness."
Defining Freshness
Being fresh is like going to the beauty shop and wearing new clothes. It is not something that many websites are known for.
Freshness simply means regularly updating your web site's content. By regular I mean at least monthly, and if necessary weekly; by regular I mean activity on your site. In tune with MSN, freshness means updating your content to fit in with your web site's description, in line with your SEO keyword strategy. Updating with no attention paid to your SEO keyword strategy is not recommended (that is me being polite), and will not help with MSN.
Freshness is about content, content, and more content. Freshness is about theme-based pages and pages that have a relatively high key word density for the search term.
Their emphasis on freshness will help MSN give the searcher high quality results and results which are valuable, while weeding out billions of other web sites that simply don't offer good content. This is the main focus of most search engines since they are aware that consistently good results on their pages will result in repeat users (which is what we all want).
Freshness will affect both MSNbot and Yahoo Slurp since they both crawl the Internet pretty frequently. Yahoo still has the advantage when it comes to regular refreshing; however, freshness has not been noted to affect rankings on Yahoo. On MSN it does. And the difference in crawling time is only for URLs in Yahoo's Sitematch program.
Next: Why Should I Optimize For MSN? >>
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KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads.
Request Your Free White Paper!
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Request Your Free White Paper!
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www.seochat.com/c/a/MSN-Optimization-Help/Using-Freshness-to-Optimize-for-MSN/
Depending on what part of the world you're trying to reach, it's well worth it to optimize for MSN. So what does Microsoft's search engine like? Keep reading to find out.
If there is anything that will make the SERPs of MSN different from that of Google, Yahoo! and other search engines, it is its bias towards frequently updated web pages. This bias is fortunately a positive bias, and on its search engine help page, they actually indicate that pages which are frequently updated will receive higher rankings than sites that do not update regularly. Check out search.msn.com/docs/siteowner.aspx?
t=SEARCH_WEBMASTER_REF_GuidelinesforOptimizingSite.htm for its official recommendations concerning general MSN optimization.
So here is the lowdown on MSN optimization, but the freshness has to key in with other things that MSN considers important. First we will look at "defining freshness."
Defining Freshness
Being fresh is like going to the beauty shop and wearing new clothes. It is not something that many websites are known for.
Freshness simply means regularly updating your web site's content. By regular I mean at least monthly, and if necessary weekly; by regular I mean activity on your site. In tune with MSN, freshness means updating your content to fit in with your web site's description, in line with your SEO keyword strategy. Updating with no attention paid to your SEO keyword strategy is not recommended (that is me being polite), and will not help with MSN.
Freshness is about content, content, and more content. Freshness is about theme-based pages and pages that have a relatively high key word density for the search term.
Their emphasis on freshness will help MSN give the searcher high quality results and results which are valuable, while weeding out billions of other web sites that simply don't offer good content. This is the main focus of most search engines since they are aware that consistently good results on their pages will result in repeat users (which is what we all want).
Freshness will affect both MSNbot and Yahoo Slurp since they both crawl the Internet pretty frequently. Yahoo still has the advantage when it comes to regular refreshing; however, freshness has not been noted to affect rankings on Yahoo. On MSN it does. And the difference in crawling time is only for URLs in Yahoo's Sitematch program.
Next: Why Should I Optimize For MSN? >>
White Papers
ViniSyndicate Catalog Integration System
The ViniSyndicate Catalog Integration System™ uses Vinimaya’s patent-pending, distributed Internet search technology to address the catalog management, supplier enablement and usability issues inherent in today’s managed catalog and XML Punchout based methodologies for e-procurement systems.
Request Your Free White Paper!
Learn More About KnowledgeStorm
KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads.
Request Your Free White Paper!
The New Information Landscape: A Balanced Strategy for Improving News Content Quality and ...
While they are ubiquitous & free, many news websites lack customization & resource breadth—they search fewer sources than print syndicators & online aggregators & index those sources less frequently. Learn how online aggregation services are proving to be a cost-effective technology solution for faster, broader—yet still relevant—news delivery.
Request Your Free White Paper!
Connecting Through Content, Issue Two
Connecting Through Content, Issue Two examines how technology buyers search for content and how marketers deliver content to them. Content distribution channels, user search techniques, content registration behavior and other aspects of content distribution and syndication are evaluated.
Request Your Free White Paper!
IBM OmniFind Enterprise Edition for Searching Domino Demo
This recorded demonstration shows how IBM OmniFind Enterprise Edition helps organizations maximize employee productivity and knowledge sharing in Lotus Domino environments by providing scalable, secure, and high-quality enterprise search.
Request Your Free White Paper!
Maneuvering the New Media Landscape - Adding Social Media into the PR Campaign Mix
In this webinar, Tim Cox of Zing Public Relations shares his experiences with adding social media into the PR campaign mix. Using examples from recent campaigns, Cox will share how ZingPR is using Vocus & PR Web to orchestrate targeted campaigns that cover traditional media & blogs while also addressing search engine optimization opportunities.
Request Your Free White Paper!
Search is Not Enough: The Strategic Value of Knowledge Management
Companies are beginning to think of search in a strategic new light – search as an enabler of better customer experience; search as a trigger for other applications. But search alone is not enough to deliver the value most companies are seeking. Read this article to learn about the benefits of integrating search with knowledge management.
Request Your Free White Paper!
The New Rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly
Before the Web, everybody knew that the only reason you issued a press release was to get the media to write about you. Now, the Web has transformed the rules and you must transform your releases to make the most of the Web-enabled marketplace of ideas. This e-book discusses some of the latest developments in public relations and press releases.
Request Your Free White Paper!
Implementing an Effective Electronic Discovery Response Plan
The prevalence of electronic discovery means that all businesses must have ready access to the evidence they need to produce, while guarding against accumulating overwhelming volumes of information. In this paper, learn why effective planning requires a new working relationship among internal and external legal and technical resources.
Request Your Free White Paper!
The Seven Deadly Sins of Site Search
The seven deadly sins of website search drive visitors from your site and into the arms of consumer web search engines that may not represent your company well. Look in depth at some of the biggest sins of corporate website search, committed by Fortune 500 Companies, and learn from their mistakes.
Request Your Free White Paper!
www.seochat.com/c/a/MSN-Optimization-Help/Using-Freshness-to-Optimize-for-MSN/